Trade Shows Work
To be successful in today's competitive warehousing and distribution environment, organisations need to streamline the flow of materials and information, maximise their use of space, match materials handling equipment to the appropriate application, and design their materials handling operations to be both flexible and adaptable
Who visited in 2010? The 2010 Post Show Report will be posted here shortly
Research conducted by the Exhibition and Event Association of Australia confirms that exhibitions deliver. Below are some of their key findings:
MEET THE DECISION MAKERS:
83% of all visitors to a trade show have the authority to
purchase or recommend product purchase
72% of trade show visitors intend to make a purchase either at
the show or in the near future
WHY DO VISITORS ATTEND?
54% of visitors come specifically to see new products and
services
48% of visitors come for information
40% of visitors come to keep up to date with technology
15% of visitors come to make new business contacts
RETURN ON INVESTMENT:
An average expenditure of 9% of companies' marketing budget was measured as returning 23% of business
8 REASONS TO EXHIBIT:
1. Meet over 10,000 highly targeted visitors from a wide variety
of industry sectors
2. Network within your industry
3. Promote your latest products and services
4. Reinforce your existing business relationships
5. Accelerate the buying process by answering questions
face to face
6. Increase your portfolio of local and abroad business
7. Consolidate your position in the industry and reinforce
customer loyalty
8. Raise your profile in the industry and add value to your brands
WE BRING THE BUYERS TO YOU...
Supported by a comprehensive marketing campaign Melbourne Materials Handling will bring you qualified and targeted trade visitors by:
* Direct mail campaign of personalised invitations to industry relevant buyers around Australia & Overseas
* Unlimited free trade invitations for exhibitor distribution
* Regular visitor newsletters outlining new developments
* Email, fax and SMS communications to visitors in the lead up to the Trade Show
* Advertising, trade invitation inserts and editorial coverage in leading publications
* Intensive PR campaign to generate media coverage
SOME OF THE COMPANIES THAT VISITED THE PREVIOUS TRADE SHOW
| Alcoa Amcor Australian Institute of Sport Australia Post Australian Customs & Border Protection Australian Paper BlueScope Steel Boral Bosch BP Australia Brookfield Multiplex Constructions Bulla Dairy Foods Cadbury Schweppes City West Water Clark Rubber Coles Myer Country Fire Authority CSIRO Dairy Farmers Dept of Defence Dept of Primary Industries Dept of Transport ESSO Australia Fenner Dunlop Ford Motor Company of Australia GlaxoSmithKline Australia Goodman Fielder Grocon Constructions Harvey Norman Heldon Products |
Holden Ingham Enterprises Jones Lang LaSalle Kimberly-Clark Australia Kraft Foods Linfox Armaguard Mars Foods Australia Metropolitan Fire Brigade Monash University National Foods North East Water OneSteel Optus Otis Elevator Company Oxford Cold Storage Patrick Stevedoring QANTAS Reece Reliance Petroleum Sargeant Transport Shell Sita Environmental Solutions Skilled Group SP Ausnet Symex Holdings Toll Logistics Toyota Motor Corporation Victoria Police Visy Yarra Trams |