Trade Shows Work
To be successful in today's competitive warehousing and distribution environment, organisations need to streamline the flow of materials and information, maximise their use of space, match materials handling equipment to the appropriate application, and design their materials handling operations to be both flexible and adaptable
Research conducted by the Exhibition and Event Association of Australia confirms that exhibitions deliver. Below are some of their key findings:
MEET THE DECISION MAKERS:
83% of all visitors to a trade show have the authority to
purchase or recommend product purchase
72% of trade show visitors intend to make a purchase either at
the show or in the near future
WHY DO VISITORS ATTEND?
54% of visitors come specifically to see new products and
services
48% of visitors come for information
40% of visitors come to keep up to date with technology
15% of visitors come to make new business contacts
RETURN ON INVESTMENT:
An average expenditure of 9% of companies' marketing budget was measured as returning 23% of business
8 REASONS TO EXHIBIT:
1. Meet over 10,000 highly targeted visitors from a wide variety
of industry sectors
2. Network within your industry
3. Promote your latest products and services
4. Reinforce your existing business relationships
5. Accelerate the buying process by answering questions
face to face
6. Increase your portfolio of local and abroad business
7. Consolidate your position in the industry and reinforce
customer loyalty
8. Raise your profile in the industry and add value to your brands
LOOK AT SOME OF THE KEY ORGANISATIONS WHO ATTENDED PREVIOUS SAFETY TRADE SHOWS:
| 1st Fleet | Coca-Cola Amatil | Mirvac |
| AGL | Coles Myer | Multiplex |
| AAB Holdings | Corrective Services | National Australia Bank |
| Alcoa Kaal Australia | CSIRO | NSW Police |
| Alsco | Dairy Farmers | NSW SES |
| Ambulance Service of NSW |
Dexion | OneSteel |
| Amcor | Energy Australia | Optus |
| Ansto | Estee Lauder | Orica |
| Arnotts | Goodman Fielder | QANTAS |
| Australia Post | Grocon Constructions |
RAAF |
| Aust Institute of Sport | Hoyts Cinemas | RailCorp |
| BHP | Jetstar Airways | Royal Australian Navy |
| Bluescope Steel | Jones Lang LaSalle | Sanitarium |
| Boral | Kellogg's Australia | Smorgon Steel |
| Bovis Lend Lease | Kimberly-Clark Aust | Sydney Water Corporation |
| British American Tobacco | Linfox Armaguard | Taronga Zoo |
| Cadbury Schweppes | Marrickville Council | Telstra |
| Caltex | Masterfoods Aust | Woolworths |
| Carlton & United Breweries | Mayne | |
| Chubb | McDonald's Australia |